>> Download Logo_Design_Price_List.zip (updated 13th August 2014)
The above link will download a ZIP archive of an: Adobe InDesign CC7 file (without embedded fonts), and a PDF (with embedded fonts).
The Logo Smith’s Logo Design Price List
I don’t quite know why I feel the urge to always share the little logo design templates and resources that I create for my own freelance logo design business, but I do, and that’s just how it’s going to be.
I’m aware that my way is not the best way, or even a way that some other freelance logo designers might agree with, but my way does seems to work for me. Maybe if I tried another way I’d get more business, maybe not. So meta.
Evolution of my Logo Design Price List
My logo design price list (links to my main price page) has seen a number of relatively major changes of late. Most of these changes based on adding more descriptive details about the various price-points.
Trying to find a group of price-points that represent the quality and value of my world, but also price-points that are wide-ranging, and fair for ‘most’ budgets is what I have found the hardest: offering a diverse enough budget range to cover a simple blog head logo design, to a full-on multi-national conglomerates rebranding project.
I’m pretty happy with how it looks now, and I feel it’s the closest I have come to feeling that all the price-points have enough flexibility and value in them, without alienating either end of the client spectrum.
Too cheap: and people may wonder if you do high-end quality work, too expensive: then you miss out on the fun little logo design projects that pop-up.
Sub £500
This is also the first time in several years that I have re-introduced the sub £500 logo design. Up and till a few months ago, you might have seen my lowest logo design price-point was hovering around the £750 range, and sometimes over £1000 (if my schedule was particularly booked up for months in advance.)
Transfer of Ownership (design copyright)
Another addition to the ‘what is included’, for every price-point, is the simple statement, Transfer of Ownership.
You should not charge extra, or make it difficult, for your client to become the rightful owner of the work they paid you to do. You need to be as transparent and upfront about this as you can.
It’s just the right thing to do.
It’s Justified
Another first is putting in a little ‘justification’, as I do feel that it’s worth pointing out that a lot of the hours spent on clients logo design is done during the least sociable of work hours, mostly because many clients do leave it just so late. I’m used to this last minute turnaround, but there has to be some kind of premium included if it means getting the job done at all costs.
This isn’t about me whining, “no one understands what I have to go through!”, it’s simply pointing out the often overlooked truth that working evenings, late nights into the early hours of the morning, weekends and public holidays ought to be an important factor, otherwise who is it exactly that is undervaluing the work? Not the client in this case, but you.
So I’ve decided just to put a little ‘reminder’ for the client, that their logo design job just doesn’t get pulled out of my ass one Wednesday, at 2pm. That more often than not, that even though yes, I’m choosing to take the job on, I’ll be needing to work all the unsociable hours available to get it done on time.
No harm in reminding people of that from time-to-time.
>> Download Logo_Design_Price_List.zip
Anywho. I don’t know if there is actually any use in this logo design price list for you, but regardless, it’s here if you want it.
© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio